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A big thank you to your team. We are impressed with your IT knowledge and your ability to get to the right customers
THANK YOU!
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Lead generation is a vital part of successful field sales. Bad lead generation can be very expensive as leads are generated slowly and/or of poor quality. Various methods are used to identify sales leads whereby a major challenge to the effectiveness of a sales force is to maintain the optimal mix of prospecting, while spending the necessary time in face-to-face meetings with clients and targets.
Effective lead generation by professionals are the back-bone of the field sales force, allowing them to leverage the efforts significantly.
How do we proceed?
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| Task | Detail |
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| Lead Generation Plan | Create plan for generating qualified leads. |
| Generation of Leads | General Leads: Target tradeshows, seminars, email campaign, direct mail campaign, targeted lists and partners to generate leads. Targeted Leads. Implement a systematic approach that results in a focused and targeted campaign pursuing qualified leads in accounts that "ought" to buy. |
| Qualify, Distribute and Monitor Leads throughout Process | Determine and uncover need for product or service. Turn lead over to appropriate sales executive in a timely manner. Follow and report via sales process results of lead through sale cycle. |
| Lead Results Report | Determine result of each lead, by lead source and sales executive. |
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